導視設計營銷在新的產(chǎn)品形態(tài)下的特征由于導視設計產(chǎn)品出現(xiàn)了新的形態(tài),因而反映在市場營銷上的特征也有了與以往不同的特征。

        1.導視設計市場營銷者(生產(chǎn)者)并不直接生產(chǎn)物質(zhì)導視產(chǎn)品或勞務,而是間接生產(chǎn)產(chǎn)品,即深圳導視設計制造有助于營銷對象(顧客、消費者)產(chǎn)生特定的行為(或在一定條件下所期望的行為)的氣氛或環(huán)境。市場營銷盡管最終不產(chǎn)出任何有形的產(chǎn)品,但是對于創(chuàng)造出一個保證社會行為有效運轉的機制是十分必要的。

        2.社會導視設計行為的價值是來自于較長時間內(nèi)顧客持續(xù)行為的結果,這一價值最終在大部分公眾的受益中得以實現(xiàn)。因此市場深圳導視設計公司營銷活動也是一個持續(xù)的、反復的過程。 

        3.社會導視設計行為往往僅靠一個市場營銷者進行生產(chǎn)很難辦到,要靠眾多的市場營銷者一起共同努力才能得以成功。如禁煙這一社會行為,僅靠衛(wèi)生保健部門一個營銷者是不行的。它要靠政府機構、婦女聯(lián)合會、工會等各種社會團體組織的共同行動才能取得好的效果。

        對導視市場營銷定義作出新的解釋,使市場營銷對市場營銷定義作的理論、方法、手段與導視設計營銷組合策略得以擴展到出新的解釋,使市非企業(yè)活動的新領域。近年來,西方發(fā)達國家的場營銷的理論、方非營利事業(yè)組織、公共機構,如學校、醫(yī)院、警法、手段與營銷組察部門、教會甚至政黨活動及總統(tǒng)選舉都運用了合策陪得以擴展到市場營銷的方法與手段,特別是市場細分化及營非企業(yè)活動的新領域銷組合策略更是被大量地運用。傳統(tǒng)的市場營銷組合理論把服務列入營銷組合要素—導視產(chǎn)品的整體概念之中,服務是產(chǎn)品的延伸部分或附屬部分。這種服務主要是指依附于導視產(chǎn)品的售前服務和售后服務。隨著市場競爭的日益激烈及市場營銷策略被廣泛地運用,些市場創(chuàng)新者大膽地突破了經(jīng)典的深圳標識設計產(chǎn)品、價格、渠道和促銷四個導視市場營銷組合因素框架,把服務作為第五個因素引進了市場營銷組合因素之中。

        4.服務市場深圳營銷的新杠桿。服務(Customerser-vice)完整地講應是為顧客服務、作為市場營銷第五個因素的服務,從產(chǎn)品的整體概念中延伸出來,服務的對象及內(nèi)容出現(xiàn)了新的變化。它不僅包括對現(xiàn)實深圳顧客的服務,而且也包括對潛在顧客的服務;不僅要提高顧客的現(xiàn)實的(售后的)滿意程度,還要提高深圳導視設計公司預期的(售前的)滿意程度。

        The characteristics of guide design marketing in the new product form. Because guide design products have a new form, the characteristics reflected in marketing also have different characteristics from the past.

        1. Marketers (producers) do not directly produce material guide products or labor services, but indirectly produce products, that is, Shenzhen guides design and manufacture can help marketing targets (customers, consumers) to produce specific behaviors (or in The desired behavior under certain conditions) atmosphere or environment. Although marketing does not ultimately produce any tangible products, it is very necessary to create a mechanism to ensure the effective operation of social behavior.

        2. The value of social behavior is the result of customer's continuous behavior over a long period of time, and this value is finally realized in the benefit of most of the public. Therefore, the marketing activities of Shenzhen Guishi Design Company are also a continuous and iterative process.

        3. Social behavior is often difficult to produce by only one marketer, and success can only be achieved by the joint efforts of many marketers. Such as the social behavior of smoking ban, it is not enough to rely on a marketer in the health care department. It depends on the joint actions of government agencies, women’s federations, trade unions and other social organizations to achieve good results.

        Make a new interpretation of the definition of marketing, so that the theory, methods, methods and guidance design of marketing definition of marketing can be extended to new interpretations, and new areas of non-enterprise activities. In recent years, the theory of field marketing in Western developed countries, non-profit organizations, public institutions, such as schools, hospitals, police law, means and marketing inspection departments, churches and even political party activities, and presidential elections have all used cooperative strategies to accompany them. The methods and means extended to marketing, especially the market segmentation and non-enterprise activities of new areas of sales portfolio strategy, are widely used. The traditional marketing mix theory puts service in the overall concept of the marketing mix element-guide product, and service is an extension or subsidiary part of the product. This kind of service mainly refers to the pre-sale service and after-sales service attached to the guide products. With the increasingly fierce market competition and the widespread use of marketing strategies, some market innovators have boldly broken through the classic Shenzhen guide design product, price, channel and promotion four guide marketing combination factor framework, and regard service as The fifth factor is introduced into the marketing mix.

        4. The new lever of service market Shenzhen marketing. Service (Customerser-vice) should be a service for customers, as the fifth factor of marketing, extending from the overall concept of products, and new changes have appeared in the object and content of service. It includes not only the service to the actual Shenzhen customers, but also the service to potential customers; not only to improve the customer's actual (after-sale) satisfaction, but also to improve the expected (pre-sale) satisfaction of Shenzhen Guide Design Company .